This interview with Seth Godin mentions:
It doesn't matter that there are all these books for sale, because we haven't finished the ones we already bought. The post consumption consumer still wants something. They want attention, they want time; they want the privilege of choosing again. So, creating more noise, adding more clutter isn't solving anybody's problem, and it's not working particularly well. Into this world we threw the web, the most cluttered medium of all time. It's a giant haystack, and your product and your service on your website is a real tiny needle.So I am how does this related to "the church". Are we giving more choices or just fewer answers. How do we give people the choice of choosing God again without all the clutter.
The mistake I think that many people make is that they want that needle to get sharper. That just isn't going to work, because the haystack is too big. Instead what we have to do is understand exactly how noisy it is, it's really noisy; and realize that we are not going to win by yelling louder than everybody else. We have to figure out someway to put the noise to work for us, and to work with our audience, so that they can spread the word instead of us forcing the word out.